ANDRE ROBERTSON · FOUNDER
I work in the gap between strategy and delivery.
For 15+ years, I’ve led digital and technology work across enterprise programs, eCommerce, customer experience, platforms, data and integration.
Now I’m applying that experience to AI: finding the useful opportunity, testing it and leading the work to make it real.
Vision needs a translator. That's me.
I've led digital initiatives for some genuinely big consumer brands, on both the agency and client side, managing budgets up to $20M and consistently delivering results that matter.
Most people are comfortable either in the technical detail or in the boardroom. I move easily between both, and honestly, that's the part of the job I enjoy most. I tend to get called in when a project has gone a bit sideways, to find the thread again and get things moving. I don't back down from hard problems. Tell me it can't be done and I'll find a way.
FOUNDER-LED. DELIBERATELY SMALL.
You work directly with me, from the first conversation through delivery. When the work needs specialist skills, I bring in the right people and stay accountable for how it comes together.
WHY SOON COMING?
Soon Coming started from an AI hallucination. I asked for "coming soon." I got soon coming. I kind of liked it. I kept it.